Monday Funday

This time I’m not posting a video part (in a skateboard video) or a song, but a rad video from Thunder trucks with Bryan Herman and Erik Ellington. Some/most of you might have seen it as it went live last week.

I did saw a tweet about it on Friday morning, and I emailed that to myself (part of my morning iPhone routine),  but I didn’t watch the video it till this afternoon.

Besides the fact that the video is edited well and both guys talk about their own trucks (as in cars), it’s really the simplicity of skateboarding that makes it so cool. Both Herman and Ellington have had numerous great video parts, but seeing them play a game of skate on flatground is so sick. The basics of skateboarding. If you don’t skate you’ll probably don’t understand that, and that’s fine.

At the end of the video there is a Facebook link, facebook.thundertrucks.com, where you can go to win the pro trucks from both riders. The link forwards you to the Thunder Trucks facebook page. Once you’re on the wall you can read that all you have to do to enter is upload a photo of your Thunder trucks to your own Facebook and tag Thunder in it. Only bummer is that it’s for US residents only. I was born and raised in Holland and lived there for 30 years. I always felt left out with the US only contests/giveaways, but it’s understandable if you know how expensive it can get for international shipping and taxes….

These days I’m living in sunny SoCal so I’m able to enter. I’m not trying to win, the good people at DLX have always taken care of me, but I wanted to show you how it would work.

How to tag (Thunder Trucks) on Facebook?
To tag Thunder Trucks on your personal profile make sure you like the fan page. If you are a fan page add the Thunder fan page to your page’s favorites. When typing the status update type “@thun” and you’ll see Thunder Trucks pop up. Click on it and the text (Thunder Trucks) will become blue, as seen in the screen shot above. Now your photo will show up on the Thunder Truck wall. Please note that Facebook has errors every once in a while so this doesn’t work every time unfortunately.

Thunder also changed the Facebook profile picture to this Herman and Ellington truck theme, and also made a landing tab for it. Yes, you can decide where new fans will land when they visit your page for the first time (wall, info, photos, custom, etc).

Because of the Facebook URL at the end of the video Thunder will get a bunch of new fans that will be getting to know the brand better in the next few days/weeks. The (new) fans even have a chance to win some new trucks so they’ll be paying close attention to the page in the near future.

In the long run this type of interaction will pay off. Not just in number of fans, but in actual skateboarders buying Thunder Trucks. Interacting with your fans (=consumers) is showing them that you care. Who would return to at a shop where the employees don’t give a fuck about you? I won’t, and I know you will go somewhere else too. If brands start to care about their consumers, on social media, they will win in the long run. Thunder is winning. And who wouldn’t want to ride the same trucks as Bryan Herman and Erik Ellington?

Five Facebook Tips #2

1. Don’t auto feed into Twitter, or vice versa
Facebook and Twitter are two different social media platforms, and you should update them separately. When you tag another brand or person on Facebook, and you auto feed the Facebook update into Twitter, your tagging won’t translate. When your Twitter feeds your Facebook (fan) page, you’ll just see text, possibly followed by a link (t.co/something). The link might contain a photo, that you could have posted directly onto Facebook. And remember what I said last week about posting a photo on Facebook?

2. Post a YouTube or Vimeo link directly on your Facebook page.
Print is dead, and websites are next. So be smart and paste the URL of the YouTube or Vimeo video directly on Facebook (last week I showed you how to post a link). If you think people will click the link to your blog post just to watch the video, you loose at least half of the viewers. And you want people to see your video right?
And fuck your video player, if you don’t believe that YouTube (and Vimeo) are good enough for you and/or your brand you’re blowing it. Half the time your high tech videoplayer won’t work on Facebook, let alone people will try to find the link or embed code for it and post it on their Facebook or blog.
Extra tip: Vimeo is rad but YouTube has a waaaay bigger reach. If you only post your video on Vimeo some kid will rip it and post it on his YouTube channel. And guess where most consumers will search for your video….

3. Stop trying to send people to all your other social media platforms
I get it, besides a Facebook page your brand also has an account on Twitter, Instagram, YouTube, Vimeo and probably some other social media platforms. But no need to tell your Facebook fans that every day. Of course you can tell them every once in a while, but your Facebook fans are on following your brand on Facebook for a reason. No need to tell them they might be better of somewhere else.
And when you post a YouTube or Vimeo video once a week the fans with a YouTube or Vimeo account will subscribe to your video channel on their own. People are smarter than you think!

4. Post live updates
One of the main reasons why social media is called web 2.0 is the fact that it’s so much easier to update. Leave your laptop at home, your iPhone can do it all for you in cases like this. And no matter where your fans are in the world, if you’re at an event you can make them feel that they are right there with you (VIP style).
The two times the Altamont Apparel Facebook had the most interaction in 2010 was during Wild in the Streets LA (June 21st) and the Maloof Money Cup in New York City (June 4-5). Why? Cause at least once every 30 minutes I would upload a photo of an Altamont teamrider. Which skateboarder/Altamont fan doesn’t want to see a photo of Andrew Reynolds, Bryan Herman, Figgy, Theotis Beasley, etc at these events?

5. Promote your actual Facebook URL
In the last few years brands are slowly realizing that social media is the future. The ones that don’t are gonna loose in the end. It’s just history repeating. So next time you’re dropping an ad or video (to promote a product) make sure to display your Facebook URL clearly. Not just the Facebook logo/icon, you have to tell people exactly where to go. Many brands have fake pages ran by fans, so you have to promote the Facebook URL every time you drop an ad or video. Most people will see the ad or video on social media anyway, which means they are behind a computer or smartphone, so they can go to Facebook right then and start following you. And if you don’t think your consumer is among the 800 million Facebook users, your brand/product probably shouldn’t be sold anyway….

Find me on Facebook at facebook.com/fredvanschie.

Questions or comments? Drop a comment below!
Or shoot me an email at [email protected]

Also check out “Five Facebook Tips #1” from last week.