Jimmy Arrighi (aka @worldsbestdad on Instragam) announced in late October 2010 that he had left RVCA to launch a new endeavor. Last Monday, January 2nd, he sent out a press release that his new endeavor would be eswic, a new clothing brand.
He started off with a bang, or should I say boom, as the team consists of Leo Romero, Ed Templeton, Cairo Foster, James Hardy, Stevie Perez, Dakota Servold and Donovan Piscapo. Most of them were on the RVCA skate team before joining eswic.
I met Jimmy in the spring of 2004 when he joined Justin Regan and the Emerica team on a skate trip to Holland. On my many trips to California after that he was always kind enough to to let me skate the RVCA ramp and hook me up with some clothes and the latest magazines.
Since I was laid off from Sole Tech recently (due to budget cuts) I reached out to him and told him I wanted to help him get his social media stuff on the road for him. I was assuming he had a 100 things going and I figured I’d return a favor.
Since the Agenda tradeshow is this week in Long Beach, CA I had this idea of doing something interactive with the twitter and instagram accounts of eswic at the show. When I told Jimmy what I had in mind, he immediately backed the idea. Here’s the flyer I came up with yesterday. It’s very basic but the power of social media, just like skateboarding, is the simplicity.
A lot of people underestimate the power of social media, especially in skateboarding. Print ads are not really reaching the consumers, and most (smaller) companies simply can’t afford them anymore. And you still think everyone is checking out your website once a week/month? Think again. Social media is the future, and the future is now!
And in case you weren’t paying attention, here is the introduction video for eswic.