Social Media At Agenda LBC

Last Thursday and Friday the Agenda tradeshow was held at the Long Beach convention center.

Shop owners, buyers, distributors, skateboarders and lurkers from all over the world came out to Long Beach, CA to see to new Fall/Winter 2012 collections from all the brands. Since ASR called it quits last year Agenda has become the new ASR. But even though the security guards told people not to skate inside (lame), the energy and vibe at the show was really good.

I helped out eswic with a social media contest to create some interaction between the new brand and the visitors of the show (I’ll post a review of that later), so I was curios to see what the other brands were doing with social media at the show.

The Agenda Show did a good job telling all their visitors about where you could find them on Facebook, Twitter and Instagram, by various signs throughout the show, as well as a full page “ad” in the booklet of the show (on the floor in the picture above). And bonus props to Agenda for having the same username on all 3 platforms!

On Thursday morning Jim Thiebaud of DLXSF posted on his Instagram (and Twitter) about a giveaway with Ishod Wair’s new pro model (of Real). Even though it was narrowed down to the Thursday between 1-2pm, when Ishod would be a the booth, I was curious the see how many people would show up.
But unfortunately the thing was called off because they got too busy with the shooting range they had at the booth. The shooting range was also a great example of (real) interaction btw.
Jim has a good amount of followers on Twitter and Instragram, many of them who are shop owners, the Ishod thing would have attracted a decent amount of people for sure.

I tried the shooting range myself and aimed for the twitter shout out by Jim with all 5 shots, but didn’t hit the target. Dutch people are not as used to shooting guns as Americans, so that’s my excuse. Did you shoot and win anything?

Overall I was surprised, or should I say disappointed, that none of the other brands had any social media interaction planned. Or if they had it wasn’t displayed properly. For a brand to have all these shop people, media and friends walk in/by your booth, you thought these brands would for sure want to interact with all these people at the show. Or at least inform them where they could find them on the various social media platforms so they can keep them updated in the future…. Maybe at the next tradeshow?

Flyer Eswic At Agenda

Jimmy Arrighi (aka @worldsbestdad on Instragam) announced in late October 2010 that he had left RVCA to launch a new endeavor. Last Monday, January 2nd, he sent out a press release that his new endeavor would be eswic, a new clothing brand.

He started off with a bang, or should I say boom, as the team consists of Leo Romero, Ed Templeton, Cairo Foster, James Hardy, Stevie Perez, Dakota Servold and Donovan Piscapo. Most of them were on the RVCA skate team before joining eswic.

I met Jimmy in the spring of 2004 when he joined Justin Regan and the Emerica team on a skate trip to Holland. On my many trips to California after that he was always kind enough to to let me skate the RVCA ramp and hook me up with some clothes and the latest magazines.

Since I was laid off from Sole Tech recently (due to budget cuts) I reached out to him and told him I wanted to help him get his social media stuff on the road for him. I was assuming he had a 100 things going and I figured I’d return a favor.

Since the Agenda tradeshow is this week in Long Beach, CA I had this idea of doing something interactive with the twitter and instagram accounts of eswic at the show. When I told Jimmy what I had in mind, he immediately backed the idea. Here’s the flyer I came up with yesterday. It’s very basic but the power of social media, just like skateboarding, is the simplicity.

A lot of people underestimate the power of social media, especially in skateboarding. Print ads are not really reaching the consumers, and most (smaller) companies simply can’t afford them anymore. And you still think everyone is checking out your website once a week/month? Think again. Social media is the future, and the future is now!

And in case you weren’t paying attention, here is the introduction video for eswic.