It’s Tuesday again, so I have 5 more Twitter tips for you.
1. Use Follow Friday (#FF) to gain some followers
I’m sure your brand has some good connections with other brands. Forget the brands that sell exactly the same (If you’re Volcom you want to stay away from promoting Quiksilver or RVCA). But if you sell clothes give a shout out to the brands that are connected to you through teamriders, projects, tradeshows, accounts, etc. Every Friday is the famous Follow Friday (#FF) on Twitter. If you tag some brands in your tweet they’ll most likely retweet you, which displays your existence on Twitter to followers of the brands you tagged.
Example: “Shout out to @GaryV @AmyJoMartin @Jimt43 @JamieThomas for all the inspiration #FF”
2. Handle Twitter on it’s own
Stop feeding YouTube, WordPress, Facebook and more into Twitter! Instagram is the only one that works, but don’t feed it into Twitter every single time. The worst 2 things about feeding other platforms into Twitter is that your text is often too long for Twitter and the tagging (of others) won’t work . The tagging does work from Instagram but if the username isn’t the same on both platforms it’s pretty much useless.
You think you are saving time by feeding other platforms into Twitter, but you’re are showing me that you aren’t taken Twitter serious, and therefore you are wasting a great social media platform.
3. Update daily
Keep yourself relevant. I understand you have been waiting all your life for that 9 to 5 job, but think about your audience. You think people might check Twitter before, during or after dinner. Or right before they go to bed? What about weekends?
Weekends are a great opportunity to post a simple question from your mobile device.
Example: “We’re in LA right now and it’s 75’F here. Where are you at and what’s the temperature?” Just watch the interaction take off with something simple as this.
4. Put a Twitter icon on the top of your website
Your website is important to you, I totally understand. Whether you sell online or not, your website is and will be the main hub. But let’s say a new consumer comes to your site for the first time. When are they coming back to your site again? Tomorrow, next week, next month….
“Website design rules” say all the extra info (contact, terms, address) should always be on the bottom. I strongly disagree with that for the social media buttons. Even if I only spent 5 seconds on a website I’ve never been too, if I start following them on Twitter (of Facebook, or Instagram) I will get an update about this brand every day for the rest of my life. And that repetition will show me more about that brand (or shop, or person) then any website visit will ever will. I want to hear what your brand has to say, and what they like, what is on your mind. Not just their product, cause I can go to any website at any time to look at product.
5. Search for consumers in your area
So you’re not a brand, but a skateshop. You have one location and you don’t sell online. Why would you want to talk to the the whole country, the whole continent, or even the whole world? I think you’re missing out if you don’t sell online, but I understand you want to focus on your local customer. Go to search.twitter.com and type in “near:yourcity”. You can also use a zip code (instead of the city) and add a hashtag. See the example below.
Thanks for checking out the tips for this week!
Check part 2 of the Twitter tips if you haven’t already.
Questions or comments? Drop a comment below!
Or hit me up on Twitter, @fredvanschie.