Theotis Beasley On Instagram

In late March 2011 Theotis Beasley asked me if I could help him set up a Facebook fan page and a Twitter account. A few weeks earlier I set up a Facebook fan page and Twitter account for Braydon Szafranski, and Theotis saw an opportunity for himself too in the social media world.

Theotis told me he would soon trade in his blackberry for an iPhone, as you can’t easily update a Facebook fan page from a blackberry (fail!). I told him after I set it all up I would handle both accounts for him (in a minimal way), until he would get an iPhone. At the time I was handling the Altamont website, as well as the Altamont Facebook and Twitter. Any follower (on Facebook and Twitter) of Theotis is a potential Altamont consumer, so it would only help out both parties.

A few weeks turned into a few months, and it wasn’t until last week that I got a text from Theotis saying “iPhone baby!”. By now I was no longer working for Altamont (Sole Technology) but I wanted to keep my promise and help him get started. So last Tuesday I went over to his house and spent a little over 2 hours showing him some general tips and tricks for the iPhone, as well as teaching him how to use Instagram.

In October I had claimed his Instagram account (@TheotisB), so all his social media usernames are the same (c’mon people, it’s that easy, don’t look like a kook). Instagram has grown to 15 million users in less than a year, and a lot of (pro) skateboarders, shops and industry heads are using it daily. It’s easier to use than Facebook and Twitter, so I figured I just explain the basics of instagram to Theotis, and then have that feed into his Twitter.

Before the first photo Theotis had 1200 followers. We tested out a photo of Theotis and DMX at the Agenda Show a few days earlier. Within 20 minutes this photo made the popular page, which is an “award” that many people on Instagram hope for every day. Not bad huh for a first photo….

Right after the photo made the popular page I showed him how to make a screenshot, and post that on his Insta to thank everyone for their likes/comments. Some of his followers that were in the screenshot commented on the photo telling Theotis how stoked they were that they were in the screenshot.

As a final test, and as a returning favor, I asked Theotis to post a photo of me on his Instagram. I told him he should tag me and add a hashtag, to see if he understood my Instagram help. Check out Theotis on Twitter or Instagram to see if that worked….

Two days and three photos later Theotis is close to 1900 followers on Instagram. And he is just getting started.

PS. Recently Theotis Beasley teamed up with Crush Management, so they’ll be helping him out from now on with his social media stuff, among other things.

DGK Instagram Ad

DGK starts off 2012 by setting the standards. Or should I say they start of by being smarter than everyone else? As if you weren’t convinced that social media took over in 2011, you surely know it will be your main focus for 2012 right?

I still can’t believe I keep seeing ad after ad in the various skateboard magazines that don’t have the URLs spelled out to their social media platforms. Don’t these brands want to communicate/interact with their fan base, their consumers, their brand ambassadors? Print ads are (nearly) dead and way too expensive, and I don’t think DGK gained a ton of followers from this ad, but at least they recognize the current state of consumer communication.

With more than 800 million people on Facebook (55% of the online world population), 300 million people on Twitter, and 15 million people on Instagram (iPhone only still) you would think you’d find your consumers there. Maybe, just maybe, not all of them, but most of them….

Check out DGK skateboards on Facebook, Twitter and Instagram. And more importantly, they actually care about what you have to say, so interact with them if you have a question or want to say something. Nice one guys!

Social Media At Agenda LBC

Last Thursday and Friday the Agenda tradeshow was held at the Long Beach convention center.

Shop owners, buyers, distributors, skateboarders and lurkers from all over the world came out to Long Beach, CA to see to new Fall/Winter 2012 collections from all the brands. Since ASR called it quits last year Agenda has become the new ASR. But even though the security guards told people not to skate inside (lame), the energy and vibe at the show was really good.

I helped out eswic with a social media contest to create some interaction between the new brand and the visitors of the show (I’ll post a review of that later), so I was curios to see what the other brands were doing with social media at the show.

The Agenda Show did a good job telling all their visitors about where you could find them on Facebook, Twitter and Instagram, by various signs throughout the show, as well as a full page “ad” in the booklet of the show (on the floor in the picture above). And bonus props to Agenda for having the same username on all 3 platforms!

On Thursday morning Jim Thiebaud of DLXSF posted on his Instagram (and Twitter) about a giveaway with Ishod Wair’s new pro model (of Real). Even though it was narrowed down to the Thursday between 1-2pm, when Ishod would be a the booth, I was curious the see how many people would show up.
But unfortunately the thing was called off because they got too busy with the shooting range they had at the booth. The shooting range was also a great example of (real) interaction btw.
Jim has a good amount of followers on Twitter and Instragram, many of them who are shop owners, the Ishod thing would have attracted a decent amount of people for sure.

I tried the shooting range myself and aimed for the twitter shout out by Jim with all 5 shots, but didn’t hit the target. Dutch people are not as used to shooting guns as Americans, so that’s my excuse. Did you shoot and win anything?

Overall I was surprised, or should I say disappointed, that none of the other brands had any social media interaction planned. Or if they had it wasn’t displayed properly. For a brand to have all these shop people, media and friends walk in/by your booth, you thought these brands would for sure want to interact with all these people at the show. Or at least inform them where they could find them on the various social media platforms so they can keep them updated in the future…. Maybe at the next tradeshow?

Flyer Eswic At Agenda

Jimmy Arrighi (aka @worldsbestdad on Instragam) announced in late October 2010 that he had left RVCA to launch a new endeavor. Last Monday, January 2nd, he sent out a press release that his new endeavor would be eswic, a new clothing brand.

He started off with a bang, or should I say boom, as the team consists of Leo Romero, Ed Templeton, Cairo Foster, James Hardy, Stevie Perez, Dakota Servold and Donovan Piscapo. Most of them were on the RVCA skate team before joining eswic.

I met Jimmy in the spring of 2004 when he joined Justin Regan and the Emerica team on a skate trip to Holland. On my many trips to California after that he was always kind enough to to let me skate the RVCA ramp and hook me up with some clothes and the latest magazines.

Since I was laid off from Sole Tech recently (due to budget cuts) I reached out to him and told him I wanted to help him get his social media stuff on the road for him. I was assuming he had a 100 things going and I figured I’d return a favor.

Since the Agenda tradeshow is this week in Long Beach, CA I had this idea of doing something interactive with the twitter and instagram accounts of eswic at the show. When I told Jimmy what I had in mind, he immediately backed the idea. Here’s the flyer I came up with yesterday. It’s very basic but the power of social media, just like skateboarding, is the simplicity.

A lot of people underestimate the power of social media, especially in skateboarding. Print ads are not really reaching the consumers, and most (smaller) companies simply can’t afford them anymore. And you still think everyone is checking out your website once a week/month? Think again. Social media is the future, and the future is now!

And in case you weren’t paying attention, here is the introduction video for eswic.

A New Chapter

Welcome to my brand new website. After years of working for various distributors and brands I thought it was time to start my own gig.
They say that if you can survive in a bad economy you are doing something right. So here we go!

2012 is the year I started for myself….

* Huge thanks to Rob White for helping me get this show on the road.