Five Facebook Tips #3

Another Friday so that means some more Facebook tips.
Here are 5 more for this week.

1. Tag other brands and people when you can
When you tag another brand (or person), your post shows up on their wall. So if you’re fan page only has a small amount of fans it’s a great way to expose your brand to new fans. Make sure to do this right and don’t just tag to tag (spam!). Also tag them withing the sentence you’re writing, not at the end of your text by itself.
To tag another brand/person just type the “@” sign followed by the name of the brand/person you want to tag. Make sure you tag the right one since a lot of brands (and pro skateboarders) have fake pages.
Tagging is also an easy way to show the brands that you’re doing your job. Let’s say you run a skateshop and you just received new Toy Machine boards. By telling your fan base about this shipment (with a photo or link), and tagging Toy Machine, the people at Toy Machine will be thankful that you’re promoting their products. And since you are making your consumers aware of this you are gonna drive traffic (and sales!) to your store.


* Example of the Metro skateshop Facebook page tagging Venture trucks

2. Keep the text short, but not too short
Twitter only allows you 160 tokens (140 with a photo or link), which sometimes might not be enough to trigger someone to click the link or photo. I know I’d always like to type more.
I keep repeating myself (already), but less is more. My general rule with a Facebook post, when I post a photo or link, is to write maximum 2 lines of text. Try to stay away from just typing text! Get a photo or a link in your post.

3. Don’t send people to your blog in every post
Interaction happens on Facebook, like it or not. Sending people to your blog for every update you do won’t help. People don’t like to leave Facebook, so post the YouTube/Vimeo video on Facebook (and blog!), post the product (photo) on Facebook (and blog!) and ask questions and respond to them (interaction!) on Facebook. People know that they can go to your site anytime to look at product, your teamriders, contact info etc. Your website should be treated more as a homebase. People can always go back weeks or months later to find stuff on your blog. It’s easier to look stuff up than on Facebook.
Websites are becoming less important since people don’t really surf the web on their smartphone, so adapt to that. As a brand or shop you’re fine with doing 2-5 blog updates a week. But you should be posting on your Facebook page 2-5 times per 24 hours!

4. Stop posting mostly product
Don’t treat your Facebook page like a boring product page. Again, it’s less about your brand and more about the interaction. You want to create an emotional connection with your (future) consumer.
Asking your fans about their favorite pizza or plans for the weekend will get more interaction than most product posts. It also shows that you actually care about what your fans have to say. And caring is more than half the battle. Try it out and you’ll see.

5. Re-post good content
Some people might disagree with this but I think it’s totally fine to post a good video multiple times in the first 48-72 hours. Pretty much all your fans will see your updates in their newsfeed (and not on your page), so it’s only visible for a few hours, if that.
The average person has in between 200-300 friends, so their feed is filled with updates from their friends and (fan) pages they like. So if you post something in the morning and someone checks their Facebook feed in the afternoon, it’s most likely he or she won’t see your update.
You can post a video even after a few weeks, and it will still be seen by new people. The people that have already seen it might give it a like since they loved the video when they saw it the first time. This comment or like will show up on their feed so all their friends might be triggered to watch it too, and possible comment, like or even share it. The more people see your video the better right?
I was doing this with a lot of the Theotis Beasley sponsor me reviews on the Altamont Facebook page last year quite a bit, and every time I would post it I was amazed how many comments and likes it got, even after re-posting it for the third time after a few days it was posted for the first time.

Questions or comments? Drop ‘em below!
Or shoot me an email at [email protected]

Also check out “Five Facebook Tips #2” from last week.

2 thoughts on “Five Facebook Tips #3

  1. ‘Zup Fred! Just came across this link (in Dutch though) that’s about brands responding to each other/tagging each other, resulting in some pretty funny dialogue. http://www.kittyhawk.nl/facebook-humor-met-heineken-en-douwe-egberts.html

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