If it doesn’t work on a mobile (smart) phone, forget about it.
2012 is gonna be the year that mobile will be dictating what is gonna reach the consumer. Social media is playing a huge part in this change.
On a daily basis, how often do you visit a website on your mobile device? Not very often huh? How often do you check Facebook, Twitter or Instagram on your phone? Five times a day? Five times an hour? Probably way more than you realize….
A few weeks ago I found out Chris Haslam was the newest rider for Bones wheels. How did I find out? Through the Bones wheels Instagram. I didn’t even see, hear or read it somewhere else. I actually still haven’t, and that’s fine. (Because I didn’t look at other news outlets). The different social media platforms on my iPhone are the tools that keep me up to date these days.
I’m 33 years old right now and I remember a time when there wasn’t any internet. But when the internet came up and took over I went along with it. If I still would have stuck with reading print magazines and watching skateboard videos/DVDs I would find out news way later than everyone else. And I would probably miss a lot of skateboarding clips/parts, since most of them only show up online. Social media is web 2.0, meaning it’s the next step, and guess what? If you’re not adapting to this, you’re gonna loose the game. It’s very simply.
The youth always is the future, so anyone over 20 isn’t really having an influence on where things are gonna go. The future is in the hands of the 15 year old skate rat that has some kind of smart phone. Maybe not the latest iPhone 4s, but more likely the hands me down iPhone 3s from one of his parents or his older brother.
And this kid, who is the main consumer for any skateboard brand out there, is getting his skateboard news through his Facebook, Twitter or Instagram account, on his phone. If it’s not posted on social media there is a very big chance he is gonna miss whatever you’re trying to get out. There is so much content being put out every day that’s it’s not easy to get it in front of the consumer. Of course, great content will reach your consumer, but wouldn’t it be great if it reached even more people? Meaning new consumers….
One of the key things for mobile is video. So make it easy for yourself and stop using your own video player. Even if it does work on a mobile device and plays withing Facebook. There are only 2 video platforms that will help you really get your video content out, YouTube and Vimeo. Everyone knows how to email, share (on social media) and embed a YouTube video. Also, do you want a ton of people see your video or you just want your own little group of regular website visitors to see it?
I personally like Vimeo better, but YouTube is the way to go. You need to go where the people are. With 4 billion views per day, YouTube videos are they way to go. I still think you need to upload the videos to your Vimeo account, but YouTube is the way to get the views.
To quote my friend, and etnies video head honcho, Dustin Aron; “If YouTube is good enough for Lady Gaga, it’s good enough for any brand in skateboarding”. “Nuff said!
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