The start of the weekly Twitter tips, more or less every Tuesday.
A lot of people don’t like Twitter, or should I say, don’t want to invest their time and effort in Twitter? It’s not easy to say things in 140 tokes (120 if you attached a photo), trust me, I know all about that. But once you learn how to post things and interact, it has a huge potential.
Just like every other social media platform, Twitter is a 2-way street, so posting stuff isn’t as important as the interaction with your followers. Here are 5 tips for using Twitter.
1. Don’t start a tweet with another username, unless you only talk to them
If you start a tweet with “@username”, your tweet will only show up to the people that follow both you and “@username”. So it’s sort of a private tweet, but not really. So I’d often start a tweet with words like so, Mr, yes, yup, etc. Even a dot (.) will work.
This also applies to your Instagram posts if you feed them into Twitter!
Bonus tip: If you want to send someone a private message you can send them a direct message. They have to follow you BTW (so brands can’t spam people).
2. Respond to everyone, good or bad
The fact that people are talking about you or your brand on Twitter should be seen as something that’s more powerful that any ad. Who would you trust? Your close friends telling you how rad a certain brand/product is, or a brand promoting their own stuff? Right. So reply to all the questions that people are asking you, and thank people if they just bought your product(s) or are just hyped on your brand.
And if people post a complaint about your brand? Show them that you care and try to fix it as soon as you can. It all has to be within reason, but a new pair of shoes or a pair of jeans with some stickers go a long way. It’s about the long term of your brand, so it’s worth investing a pair pair of shoes, trust me. And the right customer service will make people post a positive tweet about you in no time. And they will follow you more closely and probably will be a brand ambassador in no time. Simply because you showed them your brand is personable, and not to cool for school.
3. Quote a tweet instead of retweet
A ton of (simple and plain) retweets tells me that people handling the twitter account(s) for your brand are lazy. The twitter app (on the iPhone) also gives you the option to quote a tweet. Even a simple “thank you” makes a retweet much more powerful. And this way the text they wrote, plus your answer, can be seen by your followers. So now all your followers see that you care about them and they might interact with you sooner or later. Ow, and I prefer to put the text in front of the quoted tweet, not behind it.
4. Tag other people/brands so they see your tweet
Your brand might be small, but others have Twitter accounts that are way bigger than yours. You might share a teamrider, or your brand gets some love on their blog, etc. If you tag them they see it and if they are nice (and smart) they will retweet (or quote) your tweet so it gets exposed to all their followers. You want to do this EVERY tweet. Each brand gets more followers every day, so new people can see your brand at any given time.
5. Don’t follow everyone and their mother
If you’re a brand and you respect yourself, should follow about 10% of the amount of people that follow you. So if you have 1,500 followers you should follow roughly 150 people and brands. I even think the bigger you get the less people (percentage wise) you should follow.
Let’s say you’re Vans (skate) and you have 70,000 followers on Twitter. You’d be nuts to follow all those people, shops, distributors, etc. Instead have them mention you (@vans_66) and you can quote, retweet or reply to them.
Funny side note: WTF is up with the @vans account? Cute dog and all, but couldn’t someone at the VF corp claim that name? Seems to me the account is inactive, which makes it looks even worse….
Questions or comments? Drop a comment below!
Or hit me up on Twitter, @fredvanschie.