Thank god it’s Friday right? Here are 5 more free tips and tricks to maximize your Facebook presence. Hope they help you!
1. The link tab is back (for fan pages)
Just like any website, you want to tuck away the URLs of your links. Make it look nice and clean. With the return of the link tab it’s super easy (again).
Above the status box, the link button is in between the photo and the video button. Click on the link button, paste your link into the box that appears, and hit attach. Now Facebook gives you the option to choose one of the photos that are in your blog post. If you only have one photo, then that’s the photo that will show up with your update. Another good reason to add at least one photo in your blog post!
2. Do you know your audience?
You know who you want to have as your customer, but thanks to Facebook Insights you can get some detailed information on your fans, who are most likely some of your consumers. On the left, below the profile picture, and below the Wall and Info tab, click on Insights and find out all about your fans. Where they are from, what language they speak, male or female, age and lots more. You can also see which posts got the most interaction.
Always good to know who you are talking to and what posts work with them.
3. Don’t link to another site that links to another site
Want to keep the attention of your audience? Then try to post whatever you want them to see on Facebook, if possible. If you can’t do that then link them to the place where you want them to go.
Don’t send them to your blog, and then have them click on something else, etc. Keep it simple. People don’t link to be re-directed (less is more). Adjust to that.
4. No personal profile for your business
Whether you’re a brand, a skateshop or a professional skateboarder, you want to have a fan page. Besides that it’s one of the rules of Facebook (they can kick you off at anytime), a friends profile can only have 5,000 friends. A fan page can have unlimited “likes” (fans). Besides that a fan page doesn’t have to approve any friends. People just find you and like your page. And a fan page does not have a chat option. Want to try and chat with 5,000 friends?
And if you feel your page isn’t growing, then I’m curious to see what you are doing to promote your Facebook (or any social media) URLs.
Add it he URL to all your advertising, your videos, etc. For a shop I highly recommend having a sign with the URL by the register. And maybe a “bonus” when people check in (when they buy something)? 10% discount and all you have to do is check in on Facebook? I’m down for that! Plus all the friends of the people that are checking in get to see you on Facebook too!
5. Respond to every comment, photo, video that people post
I keep repeating myself, but responding back to every single person that leaves something on your wall is a must. It’s customer service in 2012, and if you don’t you show the rest of the world you don’t care about your consumer.
See the blog post that I did yesterday for some examples. I can talk about it for days but the examples will speak for themselves.
Questions or comments? Drop ‘em below!
Or shoot me an email at firstname.lastname@example.org.
Also check out “Five Facebook Tips #4” from last week.