Five Twitter Tips Part 5

It’s been too long since I’ve posted some Twitter tips, but I’m trying to get back into a weekly, or bi-weekly, post. Hope some of these are useful for you.

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1. Link up your Instagram and Twitter
I don’t think you should feed your Instagram updates to Twitter every single time. 1-2 out of every 5 Instagram photos can go to your Twitter, if the text is short enough (max. 120 characters) and the tagged accounts have the same username on both platforms.
Even if you don’t feed Instagram to Twitter, which would the best option, other might do so. And if they do you want to make sure that if they tag you on Instagram, that the tag translates to Twitter. So if their friends so the tweet they can click on your username and look you up, and possibly follow you.
To link your Instagram account to Twitter open the Instagram app on your phone, click on the “wheel” in the upper right corner, and then click “Share Settings”. If you already are logged into the Twitter app on your phone, you can select the Twitter account. Otherwise you’d have to log in to Twitter and approve the setup.

(*If you have more then 9 Twitter accounts on your phone it only shows the last 9 accounts you have added to your phone. If the account you want to link is above the first 9 delete that account of the Twitter app and add it again.)

Ps. Even if you don’t have the same username on Twitter and Instagram you can link the accounts. If people then tag you on Instagram, it will automatically translate into the Twitter username once it gets posted on Twitter. I’m all about having the same username on ALL platforms, especially on Twitter and Instagram. It looks way better, it’s easier for people to find you (and know it’s you), and in the end it’s a huge part of your branding in 2013!

2. Don’t end a tweet with a URL if you also include an image.
When you add an image to a tweet (including an Instagram post), Twitter turns it into a URL at the end of the tweet. If you want to also include a(nother) URL in your tweet, it’s best to not end the tweet with that URL, as it would display 2 URLs in a row. Looks confusing for people, and they might only click on one of the URLs. If you really want/need to include a URL in the tweet, it’s best to put the URL earlier in the tweet. If needed you can always put 1 or more hashtags after the URL. That way both URLs aren’t right next to each other.

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Or, especially if you’re trying to promote an event/product with a flyer, or post a YouTube/Vimeo video, focus on that and aim to have people interact and share that, rather then trying to have them do multiple things. You only have a few seconds of someone’s attention most of the time, so make the most of it. Realize what the goal of the tweet is….

3. Fill in your profile
A lot of times when I look up a person or brand on Twitter, they don’t really display any info. I understand in some cases you want to stay low-key, but then you might be in the wrong place anyway….
You have 160 characters for your bio, and make sure you put in a website URL where people can found out more information. If people take the time to look you up, make it worth their time. If your profile has no info, what does that say about you?

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4. Upload a header
As most people look at Twitter from a mobile device (60%), I’m not to worried about the background image. It’s also hard to size it correctly since everyone has a different size screen.
The Twitter header, which was introduced in the fall of 2012, can be seen on both mobile and desktop, and you should upload one.
To upload a header just log in to your Twitter account on a computer. Once you are logged in hoover your mouse over your profile picture (you have that right?) and then click “EDIT”. The original image size for the Twitter header cannot exceed 1252×626 pixels (with a max file size of 5MB). Twitter does not specify a minimum size, but anything smaller than 640 pixels-wide will appear poor quality.

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On mobile the header is shown separate. Swipe the profile picture to the left and you can see the header with the profile information.(On a desktop it’s all displayed at once)

5. Don’t link Twitter to Facebook
Different platforms, different languages. Twitter has a max of 140 characters (or 120 + an image), hashtags don’t work on Facebook (yet), and each platform has a different audience. And if you tag someone on Twitter, that tag won’t translate to Facebook. And tagging others is the best way to get seen by more people.
Go to facebook.com/Twitter to unlink your Twitter to Facebook feed. Spent 1 extra minute to update Twitter and Facebook (and Instagram) separate and increase the reach of each post. Unless you don’t want as many people as possible to see, and share, your updates….
I see a lot of brands post on Instagram and then feed that to their Twitter and Facebook page. Not only do all 3 platforms display the same content (boring), but most of the time they also display a broken message. And don’t tell me you don’t have 1-2 extra minutes to tell the world about your amazing content….

Hope these tips are useful. Let me know if you have any questions. Email me at fred@fredvanschie.com or hit me up on Twitter or Instagram @fredvanschie.
Hope to be back next week!

Five Twitter Tips Part 2

Here’s the second Twitter tips for you and yours.

Twitter takes a little bit more time to get used too than Facebook and Instagram, but it’s definitely one of the better social media platforms out there. Every self respected brand should be actively taking part in the conversation, respond to, and interact with, their fans and followers.

1. Keep your username short and simple
Since Twitter only gives you 160 tokens to type, or 140 if you add a link or photo, you want to make sure your username is short and simple. I would stay away from arithmetic operators (such as +, -, *, /,) and if possible, numbers. The longer your name the harder it is for people to retweet or quote your tweet. If the text gets too long Twitter makes the last part, that doesn’t fit in, into another link.

2. Use the Twitter search (now discover)
After the recent makeover Twitter renamed their Twitter search homepage discover. The function remains the same. This is where you find other people or brands you want to follow.
You can also search for hashtag that could be used by your possible consumers. Join the conversation and make yourself valuable. Once you gain the respect of people you can send them to your business side of things. Don’t start out with strictly business tweets. If you have no trust people will just see your shit as spam. And they’re right….

3. Shrink your URLs
Any URL that has 19 characters or more will be shortened by twitter to a “t.co” link. For now any link of 18 characters or less, will be left unchanged. But Twitter will sooner or later also change those links into a “t.co” link. The good thing with the t.co links it that you will be able to get the stats of the t.co link.
Once Twitter changes all links into their own t.co links, the use of any other link shortener will become useless. For now, I really like the is.gd link shortener. I’ve been using this one since the Libya drama raised some questions with all the .ly URLs, like bit.ly that many people use. Is.gd is one letter shorter anyway, which sometimes is just enough.
Or use the emeri.ca (or etnie.es) ones that I helped to get with Sole Tech uber webnerd Ivo Janssen (and fellow Dutchman) and Canadian distributor Timebomb. For instance, I just made a Emerica short link for my favorite Emerica shoe of the last few years, check emeri.ca/fredsfavorite.

4. Link to something mobile friendly
A lot of people use Twitter on their mobile (smart) phone, so make sure that whatever link you put in your tweets, works on a mobile. Whether it is a site or a video, nothing is more frustrating than not being able to see what the tweet talks about. And someone who gets frustrated might just not pursue to found out what the link is about. Or worse, stop following you.
So if you want to show a video link directly to the YouTube (or Vimeo) video. You agree with me that it wouldn’t be wise to link people to a site with a shitty video player right?

5. Fill out your bio and link to your website
Make sure to put some short info in your profile section, and add a link to your website. If people have never heard of you but they found you through a friend, a video, or an ad they need to be able to go to your website and see what you’re all about.
The website should be your main hub with information, your social media platforms is the place where you communicate with your fans, followers an consumers.

Check part 1 of the Twitter tips if you haven’t already.

Questions or comments? Drop a comment below!
Or hit me up on Twitter, @fredvanschie.