The question I get asked the most is how to make sure your (brand’s) Instagram account can feed into your (brand’s) Facebook Page. While it’s pretty simply to have an Instagram account feed into a personal Facebook profile, it’s a little more complicated to have Instagram go to a Facebook Page. Just a little bit though….
A while back I made a tutorial email that I’ve been sending out a bunch, so I figured I put it up on here so everyone can see it. And save myself a couple emails, ha!
One more thing before I show the step-by-step tutorial, I do NOT recommend feeding your Instagram photos to a Facebook page. The main reason is that the Facebook edgerank (=algorithm) sees any link from outside of Facebook as a way to get people away from Facebook, and therefore it gets ranked lower. The result is that way less people will see an Instagram photo on a Facebook Page (in compare to a photo directly uploaded to a Facebook Page). And less views on a post means the Talking About This** number is going down, which will result in a lower post reach in the (near) future.
Another reason to not feed Instagram to a Facebook Page (or profile) is that the tagged accounts won’t translate into Facebook. And tagging others (on any social media platform) is the best way to grow your fan base and increase the reach of a post.
Ow, and hashtags don’t work on Facebook (yet). But you knew that right?
(**Talking About This number should be 10-15% of your total Facebook fans/likes)
Step 1: Log in in to the Instagram app on your phone with the account you want to share on the Facebook Page. Then log into your personal Facebook profile on your smart phone. (And make sure you are an admin of the Facebook Page)
Step 4a: Click on the “Facebook” button. It will now ask you to sign in to your personal Facebook profile. Follow the steps. It might open up Facebook for a second and come back to Instagram. It might even do this twice. Don’t touch anything, just let it pull it up and wait for it to be completely done.
Step 4b: Click “No” so you’re not sharing your Instagram likes to your personal Facebook profile. Unless you want to display the sketchy stuff you like on Instagram to your Facebook friends. (You’re Instagram followers already can see that, so you’re already getting it out there, don’t worry)
Step 4c: You don’t really have to do anything, just making sure the “Facebook” button is now displaying the name of your personal Facebook profile.
Step 6: Click on “Wall (Default)” and now you see a list of all the Facebook pages you are an admin off. Select the one you want and you’ll see the check mark behind the Facebook Page you’ve selected.
Step 7: Now go to the upper left corner and click on “Facebook”, “Sharing”, “Options”, and “Profile” and you’re back to your Instagram profile tab/page. Now it’s time to test it out!
If this doesn’t work sign out of the Instagram and Facebook app on your phone, uninstall both app and then re-install both apps. After you’ve re-installed both apps turn off your phone and turn it back on. Then log in to Instagram and Facebook again and repeat the steps.
Step 8: Please don’t be lazy and feed every single Instagram photo to you Facebook page. It’s boring when both platforms (and Twitter) show exactly the same content! Besides the fact that it decreases your Facebook Page (and Post) reach, as well as making your Facebook posts look like a mess with a bunch of “@” and “#” signs…. You’re better then that!
I’d suggest to feed 1-2 out of 10 Instagram photos to your Facebook Page.
Hope this helps. Feel free to leave a comment below or email me at email@example.com if you still have issues or questions. Or let me know on Instagram or Twitter if this worked (or not) for you. I’m @fredvanschie.