Five Instagram Tips Part 6

We’re at the end of another good week. My personal highlight this week was my first social media article on Transworld Business that went live early Thursday morning.

My good friend Floris Gierman called me up 2 weeks and said that after checking out this website I should hit up some trade/B2B magazines. The next day I emailed a handful of action sport focused magazine, and Mike Lewis, editor of Transworld Business, said he would be down to get something started right away.

The article that went live on Thursday is about Instagram, and gives you 5 basic tips for using Instagram. Most of them I’ve already mentioned here in the past few weeks. My ugly smug even got a prime spot on the homepage. Scary but cool. So far the article got over 9,000 views in the first 3 days. Thanks again Mike!

OK, back to the Sunday Instagram tips on this blog. Just like every Sunday I’ll be giving you 5 more Instagram tips today.

1. How to change your Instagram password
You can’t change your Instagram password from your iPhone, so get behind a computer and go to Instagr.am or Instagram.com and click on “Edit Account” at the bottom of the page. Log in if needed and once again scroll down the page and click on “Click here to change your password”.  This will take you to the page where you can create a new password.
Once you’ve changed the password on your computer grab your iPhone and log in with you new password.

2. How to delete an Instagram comment
If you want to delete a comment, either your own or from someone else, go to the photo and click on “comment”. Click on the wheel in the top right corner and now every comment on your photo will get a red circle on the left of it. Tap on red circle and confirm your action by tapping “delete” on the right side.
I don’t really delete people’s comments on my own photos. If they are drunk or trying to be funny, let them be. Only if it gets offensive or just plain stupid I delete their comment. I do use it every now and then when I just uploaded the photo and I either made a typo in the caption/text, or I forgot something.

*Please note that if delete the first caption/text and you shared your photo to Twitter, Facebook or something else, that the text there won’t change. Maybe another good reason to not feed (every) Instagram photo(s) to your other social media platforms….

3. Have a plan for your hashtag for events
Going on a trip or tour? Decide before the thing kicks off what hashtag you want people to use, and inform everyone that is a part of this. Teamriders, filmers, photographers, TMs, shops you’re visiting on the trip and the media. Maybe even tell your followers to use it in some way and do a giveaway with it so people want to get involved. Who doesn’t want to win free shit?
When your hashtag gets used a lot by various people, you get more eyes on your brand. And besides that it’s a good way to look back on a trip after a few/weeks or months. Just search for the hashtag and bring back the memories.

4. How to handle multiple Instagram accounts with one app
Unlike Twitter the official Instagram account won’t let you handle multiple accounts. You have to log out of one and log back in to the other. Quite annoying and pretty time consuming.
Currently Instagram does not offer anything to handle multiple accounts. When I created an account for Altamont and Emerica in early April 2011, this was one of the first requests I emailed Instagram. I for sure thought they would add that feature quickly, but they haven’t yet.

I did find another app a few months ago called Fotogramme that will let you handle multiple accounts. Only downside with this app is that you can’t upload any photos to any of the accounts from the app. And that is of course the main feature we would like! With the Fotogramme app you can get profile information, view/like and comment on photos, follow/block users and search hashtag and users.

5. Give someone a shout out
In the last few weeks I’ve gained a lot of Instagram followers thanks to shout outs from Metro skateshop and Epidemic skateshop. And about a week ago Lowcard re-posted a photo I shot of my niece Cassidy rocking the world famous Lowcard longshoreman beanie.

You know that if you hit the “Sleep” and “Home” button at the same time you take a screen shot with you iPhone right?
Anyway, you think I was stoked and thankful that I got a shout out from Metro, Epidemic and Lowcard? Fuck yeah! Did I gain some legit followers? Yes. Is it most likely that I will (hash)tag them in the future? So true!
Support those who support you. U-N-I-T-Y! (Op. Ivy reference)

Questions or comments? Drop ‘em below!
Or shoot me an email at fred@fredvanschie.com.

For more Instagram tips see part 5 from last week.

Five Twitter Tips Part 4

Five more Twitter tips on this Valentine Tuesday. Hope they help you!

1. Don’t tag yourself
No need to tag yourself in a tweet. People already know your twitter name if they see the tweet.

2. Delete all your tweets at once if you want a fresh start
Stepping up your twitter game? Starting to use it for your business and don’t want the whole world to see your drunken rants? Delete all your tweets at once by using something like TwitWipe. TwitWipe is free and doesn’t always work perfect, but have some patience and you’ll be ready for a new start.

3. Handle Twitter on it’s own
I’ve mentioned before that I strongly suggest to not feed other social media platforms into Twitter. But the more brands and shops I see on Twitter, the more auto feeds I see. I also see a lot of people linking to Facebook or other social media platforms….
The success of your Twitter is strongly dependent on how serious you take it. You need to tag others, use hashtags and type your message in no more then 160 tokens (140 with link or photo). And actively participate in the Twitter world! If you don’t want to do this then just delete your account and focus on the other social media platforms.

4. Have a clear avatar (profile picture)
Your avatar is pretty crucial. Show a clear photo of yourself, or a logo if you are a brand or shop. You want to make sure people know it’s you.
The specs of the avatar are 128 x 128 (scaled down to 48 x 48 in stream). Make sure the image is at least 48k, and max 700k.

5. Spent limited time on your background
Most people will follow you on their smart phone or computer, and if your tweet shows up in their feed only your avatar will show. Only if they go to your Twitter page (twitter.com/you) they will see your background image and colors. Go to profile -> settings -> design. The get some info on the background specs check out this post on Banyan Branch.com.
So I do suggest to customize that so it’s branded, but don’t spent too much time on it, since most people don’t come there too often.

Thanks for checking out the tips for this week!
Check part 3 of the Twitter tips if you haven’t already.

Questions or comments? Drop a comment below!
Or hit me up on Twitter, @fredvanschie.