Monday Funday

This time I’m not posting a video part (in a skateboard video) or a song, but a rad video from Thunder trucks with Bryan Herman and Erik Ellington. Some/most of you might have seen it as it went live last week.

I did saw a tweet about it on Friday morning, and I emailed that to myself (part of my morning iPhone routine),  but I didn’t watch the video it till this afternoon.

Besides the fact that the video is edited well and both guys talk about their own trucks (as in cars), it’s really the simplicity of skateboarding that makes it so cool. Both Herman and Ellington have had numerous great video parts, but seeing them play a game of skate on flatground is so sick. The basics of skateboarding. If you don’t skate you’ll probably don’t understand that, and that’s fine.

At the end of the video there is a Facebook link, facebook.thundertrucks.com, where you can go to win the pro trucks from both riders. The link forwards you to the Thunder Trucks facebook page. Once you’re on the wall you can read that all you have to do to enter is upload a photo of your Thunder trucks to your own Facebook and tag Thunder in it. Only bummer is that it’s for US residents only. I was born and raised in Holland and lived there for 30 years. I always felt left out with the US only contests/giveaways, but it’s understandable if you know how expensive it can get for international shipping and taxes….

These days I’m living in sunny SoCal so I’m able to enter. I’m not trying to win, the good people at DLX have always taken care of me, but I wanted to show you how it would work.

How to tag (Thunder Trucks) on Facebook?
To tag Thunder Trucks on your personal profile make sure you like the fan page. If you are a fan page add the Thunder fan page to your page’s favorites. When typing the status update type “@thun” and you’ll see Thunder Trucks pop up. Click on it and the text (Thunder Trucks) will become blue, as seen in the screen shot above. Now your photo will show up on the Thunder Truck wall. Please note that Facebook has errors every once in a while so this doesn’t work every time unfortunately.

Thunder also changed the Facebook profile picture to this Herman and Ellington truck theme, and also made a landing tab for it. Yes, you can decide where new fans will land when they visit your page for the first time (wall, info, photos, custom, etc).

Because of the Facebook URL at the end of the video Thunder will get a bunch of new fans that will be getting to know the brand better in the next few days/weeks. The (new) fans even have a chance to win some new trucks so they’ll be paying close attention to the page in the near future.

In the long run this type of interaction will pay off. Not just in number of fans, but in actual skateboarders buying Thunder Trucks. Interacting with your fans (=consumers) is showing them that you care. Who would return to at a shop where the employees don’t give a fuck about you? I won’t, and I know you will go somewhere else too. If brands start to care about their consumers, on social media, they will win in the long run. Thunder is winning. And who wouldn’t want to ride the same trucks as Bryan Herman and Erik Ellington?

Five Instagram Tips Part 4

The person that told me I should sign up for Instagram was Steve Clare. Best thing about it was that he pretty much demanded me to join, which I’m very thankful for. Normally my favorite Dutch tech nerd Appleman gives me a heads up on what to look out for in the digital world, but the Insta fever is all thanks to Steve.

Steve is pretty damn serious about it too, and has no problem admitting he is addicted to the Insta. Like pretty much everyone I know that has the app, ha!

He is also serious about things people shouldn’t post on Instagram. So after another fun motorcycle/skateboarding/camping tip to Borrego Springs, CA, I thought I just have Steve Clare give you some tips on what not to post.

Good to know what the die hards don’t want to see right? Short and sweet, each one of them speak for itself.

1. Don’t post 3 (or more) photos in a row.

2. No out of the window airplane bullshit

3. Don’t post food pictures every day

4. No solo self portraits like sluts on Facebook

5. Enough of your stupid dog, we get it

Questions or comments? Drop ‘em below!
Or shoot me an email at fred@fredvanschie.com.

For more Instagram tips see part 3 from last week.

Five Facebook Tips 5

Thank god it’s Friday right? Here are 5 more free tips and tricks to maximize your Facebook presence. Hope they help you!

1. The link tab is back (for fan pages)
Just like any website, you want to tuck away the URLs of your links. Make it look nice and clean. With the return of the link tab it’s super easy (again).
Above the status box, the link button is in between the photo and the video button. Click on the link button, paste your link into the box that appears, and hit attach. Now Facebook gives you the option to choose one of the photos that are in your blog post. If you only have one photo, then that’s the photo that will show up with your update. Another good reason to add at least one photo in your blog post!

2. Do you know your audience?
You know who you want to have as your customer, but thanks to Facebook Insights you can get some detailed information on your fans, who are most likely some of your consumers. On the left, below the profile picture, and below the Wall and Info tab, click on Insights and find out all about your fans. Where they are from, what language they speak, male or female, age and lots more. You can also see which posts got the most interaction.
Always good to know who you are talking to and what posts work with them.

3. Don’t link to another site that links to another site
Want to keep the attention of your audience? Then try to post whatever you want them to see on Facebook, if possible. If you can’t do that then link them to the place where you want them to go.
Don’t send them to your blog, and then have them click on something else, etc. Keep it simple. People don’t link to be re-directed (less is more). Adjust to that.

4. No personal profile for your business
Whether you’re a brand, a skateshop or a professional skateboarder, you want to have a fan page. Besides that it’s one of the rules of Facebook (they can kick you off at anytime), a friends profile can only have 5,000 friends. A fan page can have unlimited “likes” (fans). Besides that a fan page doesn’t have to approve any friends. People just find you and like your page. And a fan page does not have a chat option. Want to try and chat with 5,000 friends?
And if you feel your page isn’t growing, then I’m curious to see what you are doing to promote your Facebook (or any social media) URLs.
Add it he URL to all your advertising, your videos, etc. For a shop I highly recommend having a sign with the URL by the register. And maybe a “bonus” when people check in (when they buy something)? 10% discount and all you have to do is check in on Facebook? I’m down for that! Plus all the friends of the people that are checking in get to see you on Facebook too!

5. Respond to every comment, photo, video that people post
I keep repeating myself, but responding back to every single person that leaves something on your wall is a must. It’s customer service in 2012, and if you don’t you show the rest of the world you don’t care about your consumer.
See the blog post that I did yesterday for some examples. I can talk about it for days but the examples will speak for themselves.

Questions or comments? Drop ‘em below!
Or shoot me an email at fred@fredvanschie.com.

Also check out “Five Facebook Tips #4” from last week.

Social Media Is A Two Way Street

Read this interesting article that Amy Jo Martin, owner of Digital Royalty and Twitter coach of Shaquille O’Neal (among others), wrote for Harvard Business Review.

“Whoever invented the term “social media” didn’t do the world a favor because, while that’s the accepted term now, it’s completely wrong, and I believe it’s part of what drives this disconnect. Social media is not really media. I think of it as a channel, more like a telephone than a TV commercial.

And when’s the last time a CEO asked, “How are we monetizing the telephone?” And has a CEO ever threatened to not invest in phones because the company can’t make money off of them?

Truth is, companies monetize the telephone quite well, and if you don’t think so, take away your company’s phones and see what happens to your top and bottom lines. Likewise, companies can monetize social media, but they have to stop thinking about it as a way to market products and start thinking about it as a way to communicate and build a brand.”

Does you answer the phone? If you have a brand or shop, you know how important it is. It’s a huge part of your customer service. So how does that work for you on your social media platforms?

I just checked a few Facebook pages from different skateboard brands. I’ll leave out the names to protect the guilty. It would help these brands in my opinion but I’d leave it up to everyone to see what they need to improve.


Example 1: One of your fans, and quite possibly a consumer, wants to pay (!) for some stickers, yet you leave him hanging? If he would get the stickers his friends will probably hit you up too. You don’t want free advertising by the people that are into your brand?


Example 2: So you made a sale (on your website), but since you’re customer service is not up to par you lose this sale, plus a returning customer, and quite possibly all his friends. Who would recommend a brand to his friends if they don’t take care of you?


Example 3: So you sell skateboard shoes but you can’t answer someone that is looking to buy a pair?


Example 4: This is pretty gnarly. Someone bought your product but is very disappointed in it. He is probably never buying your shit again. And buy not taken care of him/her in any way, all his friends will be informed if he gets a chance. Either in person or on social media.

The average person on Facebook has 300 friends, so all of these examples above could have been seen by 1200 people! Is that how you want your brand to be known?

All this info is out in the open! I just visited a few brand pages and scrolled down. Anyone can do this. I guess you can get away with not answering your phone, but social media (Facebook in this case) is out in the open. Your fans and consumers see that you don’t care about them.

Many people always ask about the ROI (Return On Investment) of social media. Look at a skateshop. The ones that offers a couch to watch a skatevideo, a cup of coffee (for the parents) or take care of you when you have a complaint are the ones that will win. Any brand on Facebook has a chance to show the world that they care about the consumer, but not too many are doing that right now.

Get on it before it’s too late and answer every single comment that people post! It’s a huge part of your actual customer service and it will grow your business.

Five Facebook Tips #4

A little late this Friday but with the weekend coming up you’ll have all the time in the world to read this 4th Facebook post. Haha!

1. Look at the “hidden post” tab daily (fan page only)
If you’re an admin of a fan page, you see a “hidden post” tab between the wall and the info tab on the left. The “hidden post” tab is a spam filter that catches a lot of comments that aren’t spam. So you should check it daily and approve the comments that aren’t spam, and delete the real spam comments. You can even block the user of the spam comments if needed. Click on the arrow in the right upper corner of the post to see the options.
Once you approve the non-spam comments make sure to respond to them. If people leave a comment on your page, but don’t see it (because it ended up in the “hidden post”) they might have posted it a few more times. So you might see the same comment multiple times in the “hidden post” tab. Approve one and delete the other one(s).
Even if you reply after a few days people will still be thankful that you took the time to respond. You might have missed a few chances for a sale (real time social media is coming up big time), but now you know for the future.

2. Stop liking and start commenting back
It’s easy to like every comment that people post on your Facebook wall, but does it really take that much extra time to write something back? Even a simple “thank you” will be appreciated 10 times more than a like. You agree with me that your (possible) consumer is worth this extra effort right?

3. No need to “use Facebook as YOUR BRAND”.
If you’re an admin for a Facebook fan page you can’t leave a comment on your personal name. If you’re logged into (your personal) Facebook and you leave a comment on the fan page (that you’re an admin for) your comment will automatically be posted as the fan page (the brand). Makes it easy right?
The fact that you can’t leave a comment with your personal profile on the fan page you manage is awesome. I would like to see actual comments (and likes) from your fans. Besides that, I’m already assuming you like the post you just wrote. And you’re not the consumer, so your opinion doesn’t matter. Good content will always get likes and comments. Your one comment (or like) is not going to change that.

4. It’s not just about the number of fans, it’s about the people that are talking about this
How many fans does your page has? People ever ask you that? It would be one of the first questions I would ask. But it’s not just about the number of fans. My next question would be: Below the number of fans it says “talking about this”. This number is the number of fans that “talked about you” on Facebook in the last 7 days. They did one of the following things in the last week:

– Liked your page
– Posted on your wall
– Liked, commented, or shared a page’s status update, photo, or video
– Answered a question posted by a page
– RSVP-ed to an event hosted by the page
– Tagged your page
– Tagged a page in a photo
– Liked or shared a check-in deal
– Checked in at a place

Now this is what you should be trying to increase! Every time people do any of the things mentioned above, all their friends will see it in their feed. So your page gets exposed to all the friends of your fans. Who wants fans if they don’t interact?

5. Ask your fans questions!
Remember the time before Friendster, MySpace, Facebook, Twitter and Instagram? All these brands, in every kind of industry, would hire different companies to do surveys to see where their brand was positioned among the consumers.
Ever done once of those surveys? I did a couple, in high school. Thought I was taking it super serious and answered every question with a long and valuable answer? Or did I just check off a bunch of multiple choice questions so I could go home earlier and skate? Yeah, I was just another one of those teenagers….

So here you have it. 800 million people all across the world are using Facebook. Think your consumer is on there? I think so too. And the parents and friends of your consumer are on there too. So start asking them some questions!!!
Want to know if your fans like blue shoes better than red shoes? Or if they want stretch in their jeans? Or would you like to know where they buy your product?
People love to tell you what they’re opinion is and what they do! And if some people start talking shit about your brand, your other fans will answer back to him. Try it out, you won’t regret it.

Questions or comments? Drop ‘em below!
Or shoot me an email at fred@fredvanschie.com.

Also check out “Five Facebook Tips #3” from last week.

Sync Up Your Social Media Sites

One of the basics of social media is that people need to find you. And the easier you make it for them, the better. It also makes it easy for people to know it’s really you. There are a lot of fake accounts out there, mainly on Facebook and YouTube.

When your brand name is Emerica it’s fairly easy, as the word Emerica is really only used by the skate shoe company. When I started working for Emerica in June 2010 one of the first things I did was sync up all the social media sites. It took me about 4 weeks but it was well worth it. At the same time I found out Emerica.com was reclaimed a few years prior so the web guys forwarded Emericaskate.com to that.
Look how simple it is now! Can’t get any easier than that huh?

Pretty hyped I got this all fixed. You want to do the same? I highly recommend you do! It’s not super easy but it’s far from impossible. Here’s my breakdown.

YouTube is by far the hardest company to deal with. Besides the fact that it takes them a long time to respond they won’t transfer your videos, views, or comments over. So when they gave me the URL youtube.com/Emerica I had to upload all the videos again. This was right before Stay Gold dropped, so I knew the views and comments would soon go through the roof.
I still don’t understand why people would name their YouTube URL their brand name followed by films, tv, or movies. I mean, what else is YouTube about?

MySpace is on it’s way out so I don’t think we have to worry about that to much in 2012.

Facebook used to be fairly easy. The first email I sent was answered by this girl Valerie that helped me change the URL for the Emerica, Altamont and eS Facebook page. She also shut down fake pages for all 3 brands and moved the fans over to the real pages. She did similar things for the facebook fan pages of Andrew Reynolds, Ed Templeton, Brandon Westgate, Garrett Hill, Braydon Szafranski, Aaron Suski, Kenny Hoyle and Theotis Beasley. Numerous times she shut down fake pages for Jerry Hsu and Kevin “Spanky” Long. (Both guys asked me to do that since they didn’t want to have a profile on Facebook.)
I even hooked up my friends at ThirtyTwo, etnies, Zoo York, Flip, Zoo York, Nixon and Shake Junt with my contact, and she took care of similar issues for them. Unfortunately she isn’t responding anymore. They probably got overwhelmed with all the requests from everyone. Now you just get automated emails back that tell you to check out the help section. So think about it before you claim your username at facebook.com/username! You can check out the help page if you need more info.

Twitter makes it really easy to change your username if your name isn’t taken. If it is taken you can either try to contact the user or file a trademark claim. When the username you want is inactive filing a trademark claim is really the only way to do it. But just like Facebook, Twitter has been a lot harder to get a hold of in the last few months. Pretty bad on their end, as it would be in their favor to, as it would help them too if brands can use their own name on Twitter. (Like the inactive @vans account I mentioned yesterday).

Vimeo wasn’t to much of an issue, although I don’t really recall how easy or difficult it was. I guess that means it was easy. If you do need help I suggest to contact them through their copyright page.

Instagram wasn’t on the radar yet in 2010, so it wasn’t on this flyer. In the late spring of 2011 I emailed them a few times with some minor issues. Best thing they did for me is help me with Garret Hill’s username. I told them Altamont teamrider Garrett Hill used @GarrettHill on Twitter and he would really like to use the same name on Instagram. I never checked to see who had it, but Garrett told me a pizza plaza in Pennsylvania was using it. Either way, Instagram kicked off whoever was using it and gave it to Garrett. Power moves, haha!
Instagram used to have a contact email on their homepage. Now you can go to their (pretty extensive) help page or send them an email.

I hope you realize you need to be pro-active when it comes to (new) social media platforms, both for yourself and the brands you work for/with! If you wait, you’re too late! If you see that a new social media platform is on the come up, sign up for it and claim your username. You don’t have to start using is straight away, but it will save yourself a lot of hassle if this new social media platform blows up!

Your fans and followers will go with you to a new social media platform, and if you lead them there (instead of the other way around) it will look good on your end. Lead not follow!

Questions or comments? Drop a comment below!
Or shoot me an email at fred@fredvanschie.com.

Five Twitter Tips #1

The start of the weekly Twitter tips, more or less every Tuesday.
A lot of people don’t like Twitter, or should I say, don’t want to invest their time and effort in Twitter? It’s not easy to say things in 140 tokes (120 if you attached a photo), trust me, I know all about that. But once you learn how to post things and interact, it has a huge potential.

Just like every other social media platform, Twitter is a 2-way street, so posting stuff isn’t as important as the interaction with your followers. Here are 5 tips for using Twitter.

1. Don’t start a tweet with another username, unless you only talk to them
If you start a tweet with “@username”, your tweet will only show up to the people that follow both you and “@username”. So it’s sort of a private tweet, but not really. So I’d often start a tweet with words like so, Mr, yes, yup, etc. Even a dot (.) will work.
This also applies to your Instagram posts if you feed them into Twitter!
Bonus tip: If you want to send someone a private message you can send them a direct message. They have to follow you BTW (so brands can’t spam people).

2. Respond to everyone, good or bad
The fact that people are talking about you or your brand on Twitter should be seen as something that’s more powerful that any ad. Who would you trust? Your close friends telling you how rad a certain brand/product is, or a brand promoting their own stuff? Right. So reply to all the questions that people are asking you, and thank people if they just bought your product(s) or are just hyped on your brand.
And if people post a complaint about your brand? Show them that you care and try to fix it as soon as you can. It all has to be within reason, but a new pair of shoes or a pair of jeans with some stickers go a long way. It’s about the long term of your brand, so it’s worth investing a pair pair of shoes, trust me. And the right customer service will make people post a positive tweet about you in no time. And they will follow you more closely and probably will be a brand ambassador in no time. Simply because you showed them your brand is personable, and not to cool for school.

3. Quote a tweet instead of retweet
A ton of (simple and plain) retweets tells me that people handling the twitter account(s) for your brand are lazy. The twitter app (on the iPhone) also gives you the option to quote a tweet. Even a simple “thank you” makes a retweet much more powerful. And this way the text they wrote, plus your answer, can be seen by your followers. So now all your followers see that you care about them and they might interact with you sooner or later. Ow, and I prefer to put the text in front of the quoted tweet, not behind it.

4. Tag other people/brands so they see your tweet
Your brand might be small, but others have Twitter accounts that are way bigger than yours. You might share a teamrider, or your brand gets some love on their blog, etc. If you tag them they see it and if they are nice (and smart) they will retweet (or quote) your tweet so it gets exposed to all their followers. You want to do this EVERY tweet. Each brand gets more followers every day, so new people can see your brand at any given time.

5. Don’t follow everyone and their mother
If you’re a brand and you respect yourself, should follow about 10% of the amount of people that follow you. So if you have 1,500 followers you should follow roughly 150 people and brands. I even think the bigger you get the less people (percentage wise) you should follow.
Let’s say you’re Vans (skate) and you have 70,000 followers on Twitter. You’d be nuts to follow all those people, shops, distributors, etc. Instead have them mention you (@vans_66) and you can quote, retweet or reply to them.
Funny side note: WTF is up with the @vans account? Cute dog and all, but couldn’t someone at the VF corp claim that name? Seems to me the account is inactive, which makes it looks even worse….

Questions or comments? Drop a comment below!
Or hit me up on Twitter, @fredvanschie.

Five Instagram Tips Part 1

Instagram came and conquered 2011. If you haven’t heard of it by now, it’s basicly a mix between Twitter and Hipstamatic. Snap a photo, add a filter (optional), add some text (optional) and upload it to the feed.

While the app only works on the iPhone (and iPad & iPod touch) it went from 1 million to 15 million users in 2011. Can’t thank the homie Steve Clare enough for the skype call in February of last year and telling me I needed to join in. My first insta photo was a photo of that skype call….

A lot of people in the skateboard industry (riders, employees, shops) joined the madness in 2011 and surely but slowly brands are seeing the value too. Along with Facebook and Twitter, Instagram is the social media platform where your brand needs to be present.

Here are some tips and tricks for using Instagram, both on a personal and on a brand level.

1. Sync your username to Twitter (and all other social media)
I’m all about syncing all your usernames, but since a lot of people feed their Instagram into Twitter it’s very important for you, and your brand, to make sure both usernames are the same. This also allows people to respond to an instagram post on your twitter. Even though I’m all about the iPhone there is a huge amount of people on Twitter that use a different mobile device. And ‘currently’ Twitter has 100 million active users, Instagram has 15 million (Jan 1, 2012).

2. Use your hashtags wisely
The world famous pound (#) key is slowly loosing it’s meaning to the hashtag. When you post a photo about skateboarding, just write (hashtag) “#skateboarding” instead. Once you post the insta photo you can click on the hashtag and see all the photos that people have posted with the same hashtag. It’s a great way to find people with similar interests. And others can find you too.
I’m all about using the hashtag, and the “at symbol” (@) in the actual caption, so it reads like a normal sentence. E.g. “Loving my new @zeroskateboards deck, #skateboarding rules!”
And please don’t use more than 3 hashtags that make sense in the caption. Using 10 lame hashtags to gain more followers is making you look very desperate! (#iphoneography, #instagram, #popularpage, #follow, #followback, #swag, etc)

3. Don’t clog the feed
One of the main themes for social media in 2012 is LESS IS MORE, and Instagram is no exception to that trend. I recently tried to post no more than 3-4 photos a day. Your life, or brand, is no doubt way cooler than mine, and I’m not being sarcastic here. Even though I keep unfollowing (and follow) people that clog my feed (“cloggers”), less is more. Good content will attract people, but too much of anything…. You know the rest.

4. Size your photo right
When taking a photo on your iPhone hold the phone up straight, no landscape photos for instagram please. (It’s pretty much the same for every blog out there.) The black bar on the top and bottom doesn’t help the look of the photo. One out of 5, or maybe even 10, can be a product shot (plug), but just have your designer size it up right. I normally size the product images to 900×900, then email the photo to myself, save it on my iPhone, and then upload it to Instagram. A minimal effort that makes it look that much better. And I’m an amateur!

5. Promote your Instagram
After I got on Instagram in February 2011, and saw that most of the Altamont teamriders where on it too, it was time to start an Altamont Instagram and start promoting it. While most not so social media people in the office asked me if “Instagram was gonna be the new Facebook”, I went ahead and worked with Altamont designer Tristan Ellis on a flyer. Right before I was gonna post it on various Altamont social platforms Patrick O’Dell walked into the office. I asked him if he wanted to start an Instagram account, so we could include him on the flyer, and he did….
I remember running into Figgy a few days later and he was all hyped that he gained a couple hundred followers in a few days. Yup, it’s really that easy.

* I ran the Altamont Instagram from April 2011 til early December 2011
** DGK took it to another level with their Instagram ad in the Transworld Skateboarding (Dec 2011)

Questions or comments? Drop a comment below!

Five Facebook Tips #2

1. Don’t auto feed into Twitter, or vice versa
Facebook and Twitter are two different social media platforms, and you should update them separately. When you tag another brand or person on Facebook, and you auto feed the Facebook update into Twitter, your tagging won’t translate. When your Twitter feeds your Facebook (fan) page, you’ll just see text, possibly followed by a link (t.co/something). The link might contain a photo, that you could have posted directly onto Facebook. And remember what I said last week about posting a photo on Facebook?

2. Post a YouTube or Vimeo link directly on your Facebook page.
Print is dead, and websites are next. So be smart and paste the URL of the YouTube or Vimeo video directly on Facebook (last week I showed you how to post a link). If you think people will click the link to your blog post just to watch the video, you loose at least half of the viewers. And you want people to see your video right?
And fuck your video player, if you don’t believe that YouTube (and Vimeo) are good enough for you and/or your brand you’re blowing it. Half the time your high tech videoplayer won’t work on Facebook, let alone people will try to find the link or embed code for it and post it on their Facebook or blog.
Extra tip: Vimeo is rad but YouTube has a waaaay bigger reach. If you only post your video on Vimeo some kid will rip it and post it on his YouTube channel. And guess where most consumers will search for your video….

3. Stop trying to send people to all your other social media platforms
I get it, besides a Facebook page your brand also has an account on Twitter, Instagram, YouTube, Vimeo and probably some other social media platforms. But no need to tell your Facebook fans that every day. Of course you can tell them every once in a while, but your Facebook fans are on following your brand on Facebook for a reason. No need to tell them they might be better of somewhere else.
And when you post a YouTube or Vimeo video once a week the fans with a YouTube or Vimeo account will subscribe to your video channel on their own. People are smarter than you think!

4. Post live updates
One of the main reasons why social media is called web 2.0 is the fact that it’s so much easier to update. Leave your laptop at home, your iPhone can do it all for you in cases like this. And no matter where your fans are in the world, if you’re at an event you can make them feel that they are right there with you (VIP style).
The two times the Altamont Apparel Facebook had the most interaction in 2010 was during Wild in the Streets LA (June 21st) and the Maloof Money Cup in New York City (June 4-5). Why? Cause at least once every 30 minutes I would upload a photo of an Altamont teamrider. Which skateboarder/Altamont fan doesn’t want to see a photo of Andrew Reynolds, Bryan Herman, Figgy, Theotis Beasley, etc at these events?

5. Promote your actual Facebook URL
In the last few years brands are slowly realizing that social media is the future. The ones that don’t are gonna loose in the end. It’s just history repeating. So next time you’re dropping an ad or video (to promote a product) make sure to display your Facebook URL clearly. Not just the Facebook logo/icon, you have to tell people exactly where to go. Many brands have fake pages ran by fans, so you have to promote the Facebook URL every time you drop an ad or video. Most people will see the ad or video on social media anyway, which means they are behind a computer or smartphone, so they can go to Facebook right then and start following you. And if you don’t think your consumer is among the 800 million Facebook users, your brand/product probably shouldn’t be sold anyway….

Find me on Facebook at facebook.com/fredvanschie.

Questions or comments? Drop a comment below!
Or shoot me an email at fred@fredvanschie.com.

Also check out “Five Facebook Tips #1” from last week.

Five Facebook Tips #1

Here are some Facebook tips for a personal profile and a fan page.

1. How to post a link.
When posting a link post the URL into the status bar, hit the space bar once and wait for the text (and image) to pop up below. Now delete the URL and type in the text. If the link contains multiple images you can choose which image you want to show with the post.

2. Claim your Facebook URL and sync it with the others.
If you haven’t done this already you better get this going asap! Go to facebook.com/username and pick a URL for your personal profile or the brand page(s) you handle. Try to keep it short and possibly use the same name as your website and other social media sites.
E.g. My website is fredvanschie.com, my facebook URL is facebook.com/fredvanschie (and my twitter is twitter.com/fredvanschie). Make it easy for yourself and for your followers to find you!

3. Post a photo to start interaction.
Photos will most of the time get the most engagement, followed by video and text. With any smartphone it’s super easy to snap a photo and upload it. When posting a video remember to leave the URL out of the post (see #1). Don’t be afraid to ask a question, your followers want to interact with you!

4. Respond to every comment or question.
When running a fan page for a brand or organization YOU HAVE TO reply to everyone. The fact that people are posting on your wall should be seen as ultimate promotion for you and your brand. Thank people for posting stuff, asking questions, or just telling you how much they like your brand or product. When someone posts something negative don’t delete it, but answer their complaint/concern and see if you can help them. Big chance that if you solve the issue they will leave a positive comment in the near future.

5. Facebook is not a website!
The best thing about social media is that it’s a 2-way of communication. So stop pushing your shit down people’s throat! If people follow you that means they are interested in your brand. So try to get a conversation going. Don’t post product every day, as people can go to your website at any time to see your collections. The brands that are making an emotional connection will grow their business sooner than later. The more personal a brand becomes, the more likely the followers are to buy it’s product and tell their friends and family about it.

And yes, it is a lot of work, but who said running a business was easy?

Questions or comments? Drop a comment below!
Or shoot me an email at fred@fredvanschie.com.